Co-Founder of allpointsAI, helping creative businesses turn AI challenges into competitive advantages. Former Group CTO at Imagination, leading the global technology strategy for over a decade, and building XPKit®, the pioneering industry-first global experience platform. Delivered groundbreaking, Guinness World Record-breaking, and multi-award-winning creative consultancy, live experiences, destinations and content for global audiences, including IKEA, JLR, Rolls-Royce, Universal Studios, NEOM, New Murabba, Qiddiya, Canon, Ford, MLB, Visa, Mastercard, and Lego.

Governor at the London School of Innovation, founding board member of Innovate UK’s Immersive Tech Network,Ethics Working Group Co-Chair, and founding trustee of Trust 3.0 charity.