Rex Serrao is a seasoned product executive with over 15 years of experience leading high-impact teams at the intersection of technology, data, media, and customer engagement. Long before generative AI captured mainstream attention, Rex spent a decade designing and shipping machine learning–powered products, giving him deep, hands-on expertise in how intelligent systems drive meaningful business outcomes.

At Salesforce, Rex led a product organization whose scope included Salesforce+, the company’s streaming and digital experiences platform, as well as the event technology powering Dreamforce—one of the largest and most complex corporate events in the world. Under his leadership, the team delivered Salesforce’s first public generative AI innovations for events, launching AI-generated session summaries and an Events Agent that streamlined attendee experience and operational workflows. These efforts redefined how AI can enhance large-scale, hybrid event engagement.

Across his career, Rex has built and scaled products used by millions globally, consistently bridging cutting-edge innovation with pragmatic, user-centric execution.