Janet Greco advises media technology companies on how to turn technical complexity into commercial traction. Through Broadcast Projects, she works on positioning, messaging, and event strategy for teams operating at the edge of video and streaming innovation. She is a regular voice on the future of events, with a focus on AI-driven discovery and networking.
Janet Greco is a strategic communications and commercial advisor to media and entertainment technology companies and the founder of Broadcast Projects, based in Barcelona, Spain.
A US native with a long career in Europe, Janet began her career in London and went on to found the first pan-European TV metadata company, pioneering the digital delivery of programme listings data to electronic programme guides.
Through Broadcast Projects, her consulting work spans strategy, messaging, event design, and executive advisory, with a particular focus on helping technically-led companies translate complexity into commercial impact.
Janet is also an evaluator for Creative Europe, a European Commission funding programme, and in 2025 completed the MIT Sloan Executive Education programme on Artificial Intelligence and Business Strategy.
She has been actively producing events since 2019, and maintains a strong interest in how AI can improve discovery and networking at events. She writes regularly on the evolution of the event industry, and has previously spoken at Event Tech Live.