Janet Greco is a strategic advisor to media and entertainment technology companies and the founder of Broadcast Projects.

 A US native with a long career in Europe, Janet began her career in London and went on to found the first pan-European TV metadata company, pioneering the digital delivery of programme listings data to electronic programme guides.

Through Broadcast Projects, her consulting work spans strategy, messaging, event design, and executive advisory, with a particular focus on helping technically-led companies translate complexity into commercial impact.

She has been actively producing events since 2019, and maintains a strong interest in how AI can improve discovery and networking at events. She writes regularly on the evolution of the event industry, and has previously spoken at Event Tech Live.

Janet is also an evaluator for Creative Europe, a European Commission funding programme, and in 2025 completed the MIT Sloan Executive Education programme on Artificial Intelligence and Business Strategy.