I’ve spent nearly two decades at the sharp end of filming, streaming and content production for the events and education sectors, building First Sight Media into one of the UK’s leading specialists in live and hybrid event delivery.

 I joined the business in 2006 in what was meant to be a temporary role, at a time when we were primarily supplying graduation DVDs and VHS tapes. With a background in Drama and Multimedia, I quickly found my home on the technical and production side and realised the potential to build something far bigger. That belief led me to invest in the company in 2009 and eventually take full ownership, transforming First Sight Media from a physical media supplier into a multi-award-winning production business now serving nearly 40% of UK universities and major corporate clients.

 Along the way, resilience has shaped everything we do. In 2012, a fire destroyed our offices and equipment, forcing us to rebuild the business from scratch. We self-financed for nine months, fought insurers, and emerged with what I still call our “survivor mentality”. That mindset proved invaluable years later during the pandemic, when we pivoted at speed to deliver virtual graduation ceremonies — including producing a fully virtual medical graduation for the University of Plymouth in under ten days so students could join the NHS frontline early.

 Today, First Sight Media delivers end-to-end filming, streaming and content services for major events such as NHS ConfedExpo, Event Tech Live and The PA Show, alongside our flagship graduation services. Innovation remains central to our approach, from live Content Zones and podcast studios through to MyGraduationClip, our personalised video platform that gives thousands of graduates a bespoke, shareable keepsake.

 AI has become a natural extension of that philosophy. What excites me isn’t the novelty, but the practical value — extending the life of events, turning two-day conferences into year-round content engines, and delivering measurable ROI through smarter content repurposing, accessibility and personalisation. In my experience, technology doesn’t replace the human element of events; it enables it, freeing creative teams to focus on connection while the systems handle scale, data and logistics.

 Outside of work, I’m a lifelong rugby fan and a committed Leicester Tigers supporter — a reminder that teamwork, adaptability and resilience matter just as much off-camera as they do behind it.