Lucy is a client services and strategy consultant with over 13 years’ experience across the experiential and creative industry, leading global projects for brands and agencies in technology, automotive, and luxury sectors.

Through her consultancy, Practical AI for Experiential & Event Agencies, Lucy helps agencies adopt AI in ways that feel human, strategic, and genuinely useful - not overwhelming or artificial. Her work focuses on empowering teams to save time, pitch smarter, and deliver stronger client service through approachable, hands-on AI training.

Drawing on a background in operations, client growth, and event strategy, Lucy combines a people-first approach with deep agency insight. She’s passionate about making AI adoption feel exciting rather than intimidating - helping creative teams turn it into a trusted partner, not a passing trend.