Pietro is a British-Italian professional working for Adobe in sales operations and business insights, where he helps teams unlock the power of data, processes, and technology. He has a front-row view of how innovations in AI are transforming the way organisations plan and deliver experiences.

Before joining Adobe, Pietro worked in the event industry across APAC, the Middle East, and Australia with the Italian Chambers of Commerce.

His experience across both the events world and the technology sector gives him a unique perspective on how AI-driven event tech can elevate engagement, efficiency, and creativity.