
THE CATEGORIES
Headline Sponsor: 

Attendee & Experience
Best AI for Attendee Engagement
Recognising AI tools that increase interaction and participation during live, hybrid, or virtual events. This includes solutions that drive engagement through intelligent prompts, adaptive content, gamification, or real-time attendee responses.
Best AI for Personalisation of the Attendee Journey
Awarded to AI systems that tailor the event experience based on behaviour, preferences, or attendee data. This may include personalised agendas, content recommendations, bespoke communications, or adaptive onsite and online journeys.
Best AI for Networking & Matchmaking
Celebrating AI platforms that connect attendees, exhibitors, or speakers through high-quality recommendations. Judges will look for meaningful connections delivered at scale and measurable improvement in networking outcomes.
Best AI for Accessibility & Inclusion at Events
Recognising AI that improves accessibility through captioning, translation, adaptive interfaces, or personalised support. This category focuses on technology that removes barriers and creates inclusive event experiences.
Best AI for Customer Service
Awarded to AI chatbots, voice assistants, and automated service tools that support attendees before, during, or after an event. Judges will look for faster response times, improved satisfaction, and seamless user experience.
Content & Marketing
Best AI for Event Marketing Campaigns
Celebrating AI used to improve event promotion, targeting, and audience growth. This includes campaign optimisation, predictive modelling, automated creative testing, and improved conversion efficiency.
Best AI for Social Media & Community Building
Awarded to platforms that use AI to increase social visibility, build communities, and maintain audience engagement across digital channels. Entrants should show measurable uplift in reach, engagement, or long-term community activity.
Best AI for Event Content Creation
Recognising AI tools used to create content for events, including copy, images, video, or design assets. Judges will assess impact on speed, quality, creativity, and content output across the event lifecycle.
Best AI for Agenda/Programme Planning
For AI that curates and manages agendas, speaker selection, and session scheduling. This includes systems that streamline planning, optimise content balance, or improve delegate session choices.
Best AI for Audience Insights & Analytics
Awarded to AI platforms that provide deep, actionable insights from attendee behaviour, engagement, and feedback. Judges will look for clarity, accuracy, and impact on decision-making and event improvement.
Sales, ROI & Exhibitor Value
Best AI for Lead Capture & Qualification
Recognising AI-powered tools that improve lead capture accuracy, scoring, and qualification. Entrants should show measurable improvements in follow-up efficiency and sales outcomes.
Best AI for Exhibitor ROI & Sales Enablement
Awarded to tools that deliver better value for exhibitors through data, automation, or predictive insights. This category highlights measurable ROI improvements and enhanced exhibitor experience.
Best AI for Sponsorship Activation & Measurement
Celebrating AI that supports brands and sponsors with activation, attribution, and performance tracking. Judges will look for clarity in reporting, enhanced sponsor experience, and proven uplift in outcomes.
Best AI for Ticketing & Pricing Optimisation
Recognising AI that improves ticketing performance through dynamic pricing, demand forecasting, or buyer behaviour insights. Entrants should show improved revenue or conversion results.
Operations & Delivery
Best AI for Event Logistics & Planning
Awarded to AI solutions that streamline logistics, resource planning, supplier coordination, or production workflows. Judges will look for efficiency gains and reduced operational complexity.
Best AI for Security, Risk & Crowd Management
Recognising tools that enhance event safety through predictive modelling, monitoring, or automated alerts. This includes crowd flow analysis, threat detection, and compliance support.
Best AI for Registration & Onboarding
For AI systems that speed up or simplify registration, check-in, and onboarding. Judges will assess improvements in queue times, user experience, and data accuracy.
Best AI for Venue & Resource Optimisation
Celebrating AI that helps organisers plan space, staff, and resources more effectively. This may include occupancy modelling, demand forecasting, or automated resource allocation.
Best AI for Sustainability & Impact Measurement
Awarded to AI that monitors or reduces environmental impact through data, prediction, or automation. Entrants should show clear sustainability improvements supported by measurable evidence.
Sector-Specific / Event-Type
Best Use of AI at a Conference or Meeting
Recognising organisers who apply AI to improve programme planning, attendee experience, or operational performance within conferences or meetings.
Best Use of AI at an Exhibition or Trade Show
For AI implementations that enhance exhibitor ROI, visitor flow, matchmaking, or logistics within large-scale exhibitions.
Best Use of AI at a Festival or Live Event
Celebrating AI that enhances entertainment, safety, crowd experience, or operations at festivals and live events.
Best Use of AI at a Brand Experience or Activation
For agencies or brands using AI to deliver immersive, personalised, or interactive brand activations.
Best Use of AI at a Virtual or Hybrid Event
Awarded to AI that strengthens online experiences, improves engagement, or enhances hybrid delivery and analytics.
Innovation & Leadership
Best AI Start-Up in Events
Recognising event-focused AI start-ups under three years old demonstrating strong innovation, traction, and potential.
Most Innovative AI Application in Events
Celebrating groundbreaking AI ideas or applications that push the industry forward and deliver clear, creative impact.
Outstanding Use of Generative AI in Events
Awarded for excellence in applying generative AI to content creation, automation, or enhancing the event experience.
Best Collaboration Between Agency/Organiser & AI Supplier
Recognising partnerships that demonstrate effective real-world application of AI with clear, measurable outcomes.
Organiser of the Year (AI Adoption & Innovation)
Celebrating organisers who have embraced AI across planning, delivery, or audience experience.
Outstanding Contribution to AI in Events
An honorary award recognising an individual or organisation leading AI adoption and advancing innovation across the industry.